Indian Prime Minister Narendra Modi has signed an agreement with toy maker Takara Tomy to make toys based on the popular Pokemon franchise.
The agreement was announced at a ceremony held in New Delhi on Saturday, marking a landmark moment for the Indian toy industry.
According to the agreement, Takara is allowed to sell Pokemon toys in India through March 30, 2019.
Takara’s deal with Modi was announced in August.
Tomy’s Pokemon toys will be sold through online portals in India.
They will also be available at retail outlets and online portals from April 1, 2019, to April 30, 2020.
Toys will be available from May 20 to July 30, 2018.
The company will sell 10 million toys across all of its products.
Tikka and the Prime Minister’s Office were in the process of finalising the agreement.
“We are very pleased to announce the signing of the agreement with the Prime Minster of India, Narendra Modi,” said the Takara CEO, Satish Nair.
“With our partnership with Prime Minister Modi, the world is witnessing the creation of a truly global toy industry,” said Takara Chief Executive, Rajesh Shah.
“This is the start of a new era for the toy industry in India,” he added.
Pokemon is a franchise developed by Nintendo, which began in 1998.
The franchise has sold more than 10 billion Pokemon cards worldwide, with more than 4.5 billion in the country.
