Toy store owners in Maharashtra have launched a campaign to attract young buyers for their toddlers toys, saying they can be used to make money.
The initiative was launched at the Nihon Shinkansen Train Station in Chhapra, which has been one of the busiest train stations in the state for the last two years.
The store, which is part of the Nizhikode-based Takara Group, is the first in the city to offer toddlers and preschoolers toys, as well as children’s games.
“We are hoping to get more and more customers,” said Hari Srivastava, general manager at Toy Store to Buy, which runs three stores across Maharashtra.
Srivastavas store has already sold toys to some of the youngsters.
“A few of the kids who have not yet made their debut at school have asked us for toys,” he said.
“It is important that we get as many of them into the store as possible.”
The store’s toys are mostly made from recycled materials and are priced at Rs 2 and Rs 4.
Srivasta said the store is also selling preschool toys for around Rs 2.50 per toy.
He said he plans to sell more children’s toys, including dolls and books.
The Nizshis store is not the only one in the country with such a campaign.
In October, a shop in Kolkata launched a toy store that offered toys for kids to buy for Rs 3.50 each.
The shop owner, Gopinath Gupta, said the toys were used by children to make a living.
“They sell them at the end of their lives,” he told AFP.
“And now we are trying to raise more awareness about the use of these toys for our kids.”