The makers of Playful, a line of robotic toys for children, have created a hashtag #toymaker, to promote their line of products that include toys and accessories made by the likes of Samsung, Google, Nintendo, Sony and others.
The toy maker also announced the launch of a #ToysForKids campaign to encourage kids to play with the toys and products made by their favorite companies.
The hashtag #ToyMaker will feature the toys’ logos and name on a variety of products including T-shirts, magnets and plushies, and they will be sold in the Toys for Kids category at Walmart, Target and Toys R Us.#Toys for Kids, which is also launching an Instagram campaign to celebrate the holiday season, features more than 2 million likes and more than 1,000 videos.
It’s also inviting kids to get involved in the #Playful campaign by sharing photos and videos of themselves with the hashtag.
Playful also plans to partner with Toys for Learning, a nonprofit that aims to increase participation in education and learning.
The company has been selling toys through Amazon and Walmart since 2017, but has been struggling to keep up with demand and it has recently taken to selling through other retailers.
In December, it reported an operating loss of $2.5 million, a loss that was partially offset by gains in the third quarter and first full fiscal year.
The company has raised $8.5 billion from investors including SoftBank Group Corp., Alibaba Group Holding Ltd., Sequoia Capital Management and Alibaba Group.